About Altrec.com

Let Your Passion Define Your Path

Welcome to Altrec.com where we share your passion for the outdoors. Like you, the team at Altrec.com is comprised of outdoor enthusiasts, explorers and adventurers. That's why we seek out the best stories, the best information and the best clothing and equipment available today. Whatever path you choose, we hope to help you along the way.

The Altrec.com Web site launched in March 1999 with the belief that spending time outside - whether climbing a mountain or taking a quiet hike - helps us to live a healthy, balanced life.

Altrec.com is a privately held company with headquarters at 725 SW Umatilla Ave., Redmond, OR 97756. Phone: 541-316-2400.

Altrec.com has carefully selected a sophisticated and dynamic team that is well-equipped to serve people's outdoor and active travel lifestyle needs. Our team has extensive experience in the Internet, travel, and retail fields.

Mike Morford - Chief Executive Officer

Mike Morford is the founder and CEO of Altrec.com Outdoors (www.altrec.com). Morford founded Altrec.com in 1997, raised both individual and institutional investment capital and acquired several companies in the process, including Greatoutdoors.com (www.greatoutdoors.com). He led the company through the initial exuberance of the dot-com market, the dot-com crash, and the recovery to its current success. He continues to lead this mid-market company with strong growth.

Prior to starting Altrec.com, Morford founded and served as CEO for Joppa.com, Inc., an e-commerce incubator dedicated to designing and developing e-commerce companies. His previous experience included business development for Cofano Venture System and prior to that management with United Parcel Service (UPS). Morford holds a B.A. in business administration from Seattle Pacific University.

Morford also serves on the Board of Mercent Corporation (www.mercent.com), a Madrona and TVC Capital backed software services company with world-class clients such as Nordstrom, Guess, 1800Flowers.com, Cutter & Buck, Car Toys, and many others. Morford served for 5 years as the Finance Chairman for Cascade Community Church (www.cascadechurch.org) and as an informal advisor to Northshore Baptist Church (www.nsb.org). Mike, and his wife Katie, moved to Central Oregon in the fall of 2006 along with the majority of the company. Today Morford serves on the Elder Board of Sisters Community Church (www.sisterschurch.com).

Blaine Donnelson - Creative Director & CoFounder

Blaine Donnelson, co-founder, brings to Altrec.com extensive web design experience from another company he co-founded in 1990 called Edge Design, Inc. As co-founder and President of Edge Design, he spent seven years absorbing every aspect of print design, web design and, over time, the culmination between commercial marketing and advanced-technology networking, now known as the Internet. His clientele include Fine.com interactive, Microsoft, Webnet-marketing, Puget Sound Media, Microserv and M&M Data Systems. Donnelson's comprehensive understanding of Internet marketing and print development allows for quick and responsive action to the many challenges of conducting business on the world wide web. He holds a B.A. in Graphic Design from Western Washington University.

John Hnanicek - Chief Information Officer

John Hnanicek brings a high level of start up, retail, technology, ecommerce and executive level leadership to the team. Hnanicek was the EVP/CIO for Knowledge Learning Center, COO/CIO for eToys.com, SVP for Hollywood Entertainment, SVP OfficeMax as well as the CEO of Paciolan, a TCV backed start-up sold to Ticketmaster. He holds a B.A. in Computer Science with a minor in Accounting from Cleveland State University.

Jim Helmich - VP of HR, CS & DC

Jim Helmich brings a wealth of experience in HR with startups such as Altrec.com and NorthStar Neuroscience, a medical device company that eventually was taken public. His wealth of experience includes roles as HR Director/Mgr for MSN.com & Corporate Recruiter for Starbucks. Helmich holds a B.A. in Religions Studies from Seattle Pacific University and an M.A. in Religion/Theology from Seattle University.

Kevin Bauer - VP Business Development and Product Development

Prior to joining Altrec.com, Kevin Bauer was the European Director for the Automotive division at Yahoo! where he gained deep experience in e-commerce, online media, content creation and distribution, social networking, online product design and creating deep, engaging user experiences and business partnerships in both the European and US markets. Previous experience includes roles as the Head of Automotive for the UK division of Kelkoo, the largest shopping comparison site in Europe. Kevin holds a B.A. in Business Management and Marketing from Oregon State University.

Tom Holt - Director of Merchandising

Tom Holt has come to Altrec.com, having worked for retailers: Recreational Equipment Incorporated (REI), Macy's, May Department Stores Int'l and The Limited Corporation during his nearly twenty years in the industry. His responsibilities have included strategic merchandise and financial planning, private brand development/sourcing, pricing and promotional planning. Tom holds a B.A. in Apparel, Merchandising and Textiles (business/marketing emphasis) from Washington State University.

John Byrne - Director of Finance

John Byrne is responsible for the accounting, administrative, and human resources functions of the company. Prior to joining Altrec.com John spent seven years as the CFO for a non-profit organization. He has also held the positions of Corporate Accounting Manager for Red Lion Hotels & Inns and Financial Analyst for Multnomah Publishers. John holds a B.S. degree in Accounting from BIOLA University in southern California. When not at work John enjoys spending time in the outdoors with his family. His favorite activities include camping and snow skiing, but he also enjoys hiking, bicycling, and water sports.

Peter Potterfield - GreatOutdoors.com Editor

Peter Potterfield is the author of a dozen books, including the critically acclaimed In the Zone (The Mountaineers Books, 1996), and the Banff Book Festival Award winner, High Himalaya (The Mountaineers Books, 2001). His most recent books are Classic Hikes of the World (WW Norton & Co., 2005), Himalayan Quest (National Geographic Books, 2003) and Everest, the Anthology, a collection of first-hand narratives from the world's highest peak (The Mountaineers Books, 2003). Potterfield has made a specialty of covering mountaineering and backcountry adventure for the popular press, and he has written on these subjects for National Geographic Adventure, Conde Nast Traveler, Outside, Reader's Digest, Backpacker, Modern Maturity, Summit, Smithsonian Air & Space, and other publications. As editor of MountainZone.com from 1996 to 2003, he developed electronic adventure journalism by pioneering live reporting of Mount Everest expeditions and other real-time adventure stories from remote locations.

Jack Menendez - Director of Technology

Jack Menendez is responsible for IT and Software Development at Altrec.com. Prior to Altrec.com, Jack worked for 25 years as a software engineer, manager, and director at several Silicon Valley high-tech companies before coming to Central Oregion. Jack holds a Bachelors degree in Mathematics from California State University at San Jose.

Altrec.com, Inc., (d.b.a. Altrec.com) is a C Corporation organized under the laws of the state of Delaware. The company originally incorporated in May 1998. Altrec.com's principal executive and administrative offices are located 725 SW Umatilla Ave., Redmond, OR 97756. Phone: 541-316-2400.