When our customers think of Billabong, they often associate it with surf boardshorts and casual beachwear, which makes sense because that's exactly where the Australian clothing company began in 1973. Billabong's focus in those days was on quality with surf-inspired designs that offered better durable stitching than anything the competition brought to the pipeline. Over several decades Billabong diversified their clothing products beyond surfing and into skating and snowboarding, but boardshorts and casual swimwear remain the most popular picks among a diverse and fashion-savvy consumer base.
Surfing and wakeboarding--
While Billabong's surf-inspired logo clothing continues to grow in popularity, their functional fashion items, including boardshorts and rashguards, remain hugely popular. Billabong surfwear ranges from ground-breaking wetsuit designs to highly fashionable swimwear, but most consumer purchases fall into the beachwear category. Some products like Billabong boardshorts with neoprene fly closures blend fashion and functionality. Competitive surfers gravitate to Billabong's practical selection of rashguards and full-length wetsuits. In recent years the company introduced innovations like Airlite foam material that combines with stretchy Spandex fibers to help insulate surfers without hindering their mobility. Billabong surf wetsuits also feature seam-free paddle zones that help eliminate chafing--an issue for surfers who take their diving and waterskiing wetsuits to the beach.
Skatewear is an natural progression from surfing, so it's easy to understand the growing appeal of Billabong hoodies, shirts, denim jeans, beanies and sweatshirts among consumers, although Billabong girl's wear continues to surge in this growing consumer segment. Billabong's most popular girl's jeans feature a low- to medium rise with boot cuts with distinctive silicone and stone washes for a distressed look. Unlike some competitor designer jeans for women, Billabong's jean embroidery detailing is usually elegantly subtle or muted, making these pants a perfect contrast pairing with a variety of colorful casual tops and pullovers.
In recent years sales of Billabong's snow collection of alpine-oriented jackets and pants surged and enjoyed exceptional popularity among freestyle snowboarders and freeride skiers. Billabong's winter collections are substantially smaller than the products offered during the spring and summer, although many industry insiders anticipate broader selections to meet future demand.
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