It all starts where your foot meets the boot. Burton knows that any snowboarding boot is only as good as the liner, and 99% percent of the sport involves an intuitive feel that only comes from a good fit. While other shops and stores might tell you that any boot is just as good as another cheap brand, Burton knows the difference. Most boot manufacturers build one last (that foot shape factories build a boot around) for every two foot sizes to save money in production. Burton tips the fit factor in their favor by spending the extra money for a boot last in every half and full size. Does it matter? Look around and take a visual survey of the number of people wearing Burton Motos, Hails, Ions and Rulers in regular and SI (step-in) models.