Great companies have a few things in common. In the outdoor gear space, the greats all had humble beginnings, a bit of altruism and did one thing really well. And it is the tie to their humble roots and the dedication to their founding mission that has allowed them to preserve through periods of expansion and contraction.
This is the New Balance story. At the turn of the last century in Boston MA, a waiter named William Riley designed arch supports because his feet hurt. His design fit better than others on the market and quickly caught on with people that spend the day on their feet - cops, waiters and laborers. He did arch supports so well that he tried his hand at running shoes by outfitting a Boston running club with his New Balance running shoes. Riley wasn't just interested in make shoes, he was driven to design shoes to match the feet of his customers; he did this by making all his shoes in multiple widths. By 1941, he was building custom-made shoes for running, baseball, basketball, tennis and boxing. Their focus on comfort - the original objective in 1906 - is the guiding principle that has propelled the company for 100 years.
Fast-forward almost 70 years and the New Balance shoe still sets the bar for the running elite in both support and performance. And their reputation among the elite is well deserved: today's focus addresses the contemporary needs of sustainability, integrity and domestic production. Despite exponential growth, New Balance remains true to total customer satisfaction, performance and fit over fashion, investment in domestic production, technological innovation and an anti-endorsement philosophy.
Altrec is proud to carry New Balance walking shoes, running shoes and now New Balance trail, casual shoes and apparel. Our product selection is vast and deep: we carry the best shoes in almost all sizes and widths.
The New Balance mens section covers the New Balance gamut. From running to hiking to water to athletic apparel, everything we carry is guaranteed. Women's New Balance products are as bountiful as the New Balance men's side. Discount New Balance shoes are available for discontinued style and widths.
The New Balance apparel line is growing and features the hallmarks of their shoe line - fit, performance and comfort. All apparel is designed to be versatile and durable and features innovative fabrics, attractive color palettes and timeless designs.
Whether you need new shoes or apparel, you will find the latest and greatest of everything New Balance at Altrec.com. We guarantee all New Balance products for life and enjoy FREE Standard Shipping available on most orders shipped within the contiguous U.S. .
